Sales Engagement Platform
Software that helps sales teams manage and automate outreach across multiple channels like email, phone, and social.
Definition
Sales engagement platforms (SEPs) orchestrate sales outreach by combining email sequencing, call dialers, social touches, and analytics in one system. Popular platforms include Outreach, Salesloft, and Apollo. SEPs help SDRs and AEs execute consistent, multi-touch cadences at scale.
Why It Matters
Modern B2B sales requires multiple touchpoints across channels. SEPs ensure consistent follow-up, track engagement, and provide analytics on what's working. They're essential tools for any sales team doing outbound at scale.
Examples
- Outreach: Enterprise-grade sales engagement
- Salesloft: Cadence and dialer platform
- Apollo.io: Engagement with built-in data
- Reply.io: Multi-channel sequences
How Bullseye Helps
Bullseye integrates with sales engagement platforms, automatically enrolling identified website visitors in outreach sequences. When someone visits your pricing page, they can be instantly added to a relevant cadence—no manual entry required.
Related Terms
Sales Intelligence
Data and insights that help sales teams identify, understand, and engage with potential customers more effectively.
Sales Development
A specialized sales function focused on prospecting and qualifying leads for account executives.
Lead Nurturing
The process of developing relationships with leads through targeted content and communications until they're ready to buy.
Outbound Sales
A sales approach where representatives proactively reach out to prospects through cold calls, emails, and social outreach.
Learn More
Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
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