Outbound Sales

A sales approach where representatives proactively reach out to prospects through cold calls, emails, and social outreach.

Definition

Outbound sales involves proactively contacting potential customers who haven't expressed interest. This includes cold calling, cold emailing, LinkedIn outreach, and direct mail. Outbound is typically contrasted with inbound sales, where prospects come to you. Modern outbound emphasizes personalization and multi-channel sequences.

Why It Matters

Outbound lets you target specific accounts and personas rather than waiting for them to find you. For enterprise sales or new markets, outbound is often the primary channel. However, outbound response rates are typically low, making efficiency critical.

Examples

SDR sends personalized email sequence to target accounts
Cold calling campaign to decision-makers
LinkedIn connection requests with value-add messages

How Bullseye Helps

Bullseye transforms cold outbound into warm outbound. Instead of emailing complete strangers, reach out to people who just visited your website. They know your brand, they've seen your content—response rates are 3x higher than true cold outreach.

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