Buyer Intent Data

Behavioral signals that indicate a prospect's likelihood to purchase a product or service.

Definition

Buyer intent data consists of behavioral signals collected from online activity that indicate a prospect is actively researching or considering a purchase. This includes website visits, content downloads, search queries, product comparisons, and engagement patterns. Intent data helps sales and marketing teams prioritize outreach to prospects who are most likely to convert.

Why It Matters

Timing is everything in sales. Buyer intent data helps teams reach out to prospects at the exact moment they're evaluating solutions, rather than relying on cold outreach or waiting for inbound inquiries. Companies using intent data see significantly higher response rates and shorter sales cycles.

Examples

A visitor views your pricing page 3 times in a week (high purchase intent)
Someone downloads a competitor comparison guide (active evaluation)
A prospect views case studies for their specific industry (solution validation)

How Bullseye Helps

Bullseye provides first-party intent data by showing you exactly which pages visitors view on your website, how long they spend, and how many times they return. Combined with person-level identification, you get the ultimate intent signal: real people actively engaging with your content.

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