Inbound Sales

A sales methodology where representatives engage with prospects who have already shown interest through content, forms, or other inbound channels.

Definition

Inbound sales focuses on prospects who come to you—through content marketing, SEO, referrals, or other inbound channels. These leads have self-selected interest, making them warmer than outbound targets. Inbound sales reps focus on understanding needs and guiding buyers rather than creating initial interest.

Why It Matters

Inbound leads typically have higher conversion rates because prospects are already interested and researching. Inbound sales is more efficient but depends on effective marketing to drive traffic. Most companies use a combination of inbound and outbound strategies.

Examples

Prospect downloads whitepaper and requests demo
Visitor from blog post fills out contact form
Lead from webinar registration schedules call

How Bullseye Helps

Bullseye massively expands your inbound funnel. Currently, only 2-3% of visitors become inbound leads via forms. By identifying 40% of visitors, you capture inbound demand that was previously invisible—10-20x more leads from the same traffic.

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