Firmographic Data
Company-level attributes used to segment and target businesses, such as industry, company size, revenue, and location.
Definition
Firmographic data describes organizational characteristics of businesses, similar to how demographics describe individuals. Key firmographics include company size (employees), annual revenue, industry/vertical, geographic location, ownership structure, and years in business. Firmographics help B2B marketers and salespeople segment markets, qualify leads, and personalize outreach.
Why It Matters
Firmographics are foundational to B2B targeting. Without knowing company size, industry, or revenue, you can't determine if a prospect fits your ideal customer profile. Firmographic segmentation ensures you focus resources on accounts most likely to buy and benefit from your solution.
Examples
- Company size: 50-500 employees
- Industry: SaaS / Technology
- Annual revenue: $10M-$100M
- Headquarters: United States
How Bullseye Helps
Bullseye enriches identified visitors with firmographic data including company name, size, industry, and location. This lets you instantly qualify visitors against your ICP and prioritize outreach to the best-fit accounts.
Related Terms
Account-Based Marketing (ABM)
A B2B marketing strategy that focuses resources on a specific set of target accounts using personalized campaigns.
Lead Scoring
A methodology for ranking prospects based on their likelihood to become customers using demographic and behavioral criteria.
Ideal Customer Profile (ICP)
A detailed description of the type of company that would get the most value from your product or service.
B2B Data
Business information used for sales and marketing purposes, including company details and professional contact information.
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Related Use Cases
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Account-Based Marketing (ABM)
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