Marketing AttributionforLaw Firms
Marketing Attribution for Law Firms
How law firms companies use Bullseye for marketing attribution
What is Marketing Attribution?
Most of your website traffic is anonymous—making attribution a nightmare. Bullseye identifies visitors and connects them to the campaigns that brought them in, giving you true marketing attribution from first touch to closed deal.
How Marketing Attribution Works for Law Firms
1
Identify visitors with their source
Bullseye captures UTM parameters and referral data alongside visitor identity.
2
Track the full journey
See every page view and return visit, even across devices and sessions.
3
Connect to revenue
Integrate with your CRM to see which campaigns generate pipeline and revenue.
Benefits for Law Firms
Identify prospects viewing practice areas
Proactive outreach to qualified leads
Reduce dependency on expensive ads
Track which marketing channels drive visitors
Marketing Attribution Benefits
See true ROI of marketing campaigns
Identify visitors that forms miss
Track multi-touch attribution accurately
Optimize spend based on real data
Results for Law Firms
38%
Identified prospective clients
52%
Cost per lead reduction
2.1x
Client acquisition increase
Ready to get started with marketing attribution?
Join other law firms using Bullseye to grow their business.