Account-Based Marketing (ABM)forB2B Companies
Account-Based Marketing (ABM) for B2B Companies
How b2b companies companies use Bullseye for account-based marketing (abm)
What is Account-Based Marketing (ABM)?
ABM is only as good as your account intelligence. Bullseye tells you exactly who from your target accounts is visiting your website—not just the company name, but the actual individuals. Perfect for coordinating sales and marketing on high-value accounts.
How Account-Based Marketing (ABM) Works for B2B Companies
1
Define your target account list
Import your ICP or target account list into Bullseye.
2
Get alerted when they visit
Receive instant notifications when someone from a target account lands on your site.
3
See individual contacts
Get the names, titles, and emails of the specific people browsing—not just company names.
Benefits for B2B Companies
Identify accounts actively researching your solution
See individual contacts, not just company names
Prioritize outreach to in-market buyers
Align sales and marketing on hot accounts
Account-Based Marketing (ABM) Benefits
Person-level data, not just company identification
Real-time alerts for target account activity
See which pages and content they engage with
Coordinate sales and marketing outreach
Results for B2B Companies
40%
Identified buying committees
2.4x
Increase in pipeline
35%
Sales efficiency improvement
Ready to get started with account-based marketing (abm)?
Join other b2b companies using Bullseye to grow their business.