Marketing Attribution for B2B Companies
Identify decision-makers researching your B2B solutions before they contact sales with connect anonymous website traffic to real pipeline and revenue attribution.
B2B Companies face unique challenges when it comes to marketing attribution. Bullseye combines the power of website visitor identification with marketing attribution capabilities specifically tailored for the b2b companies industry. Most of your website traffic is anonymous—making attribution a nightmare. Bullseye identifies visitors and connects them to the campaigns that brought them in, giving you true marketing attribution from first touch to closed deal.
B2B Companies Challenges
- ✗Buyers research anonymously before reaching out
- ✗Long sales cycles with multiple stakeholders
- ✗Unclear which accounts are in-market
- ✗Sales team wastes time on cold outreach
How Marketing Attribution Works
Identify visitors with their source
Bullseye captures UTM parameters and referral data alongside visitor identity.
Track the full journey
See every page view and return visit, even across devices and sessions.
Connect to revenue
Integrate with your CRM to see which campaigns generate pipeline and revenue.
Why B2B Companies Choose Bullseye for Marketing Attribution
Ideal For
Ready to transform marketing attribution for your b2b companies business?
Start identifying website visitors today. No credit card required.